About Us

Headquartered in NYC, operating in NYC, Chicago and South Florida, with expansion to more major U.S. metros underway, LocalizeOS is building the most advanced Operating System for Real Estate. At Localize we believe that artificial intelligence has the power to transform the way real estate agents do business. By leveraging deep technologies, we help agents amplify their reach and create new opportunities. Whether it's connecting with more qualified buyers, streamlining their workflows, or scaling their business, we are dedicated to providing real estate agents and brokerages with the services they need to succeed. Real estate is not a level playing field. With LocalizeOS, you get an unfair advantage. You. Amplified.

Building the Future of Real Estate Technology

LocalizeOS delivers proactive technology solutions that amplify real estate agents’ potential to engage buyers at scale.

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Our Vision

Our vision is to revolutionize the real estate industry by leveraging the latest technologies and partnerships to create the most inclusive and flexible operating system for real estate. We envision a world where real estate transactions are effortless. One where agents use proactive technology to accelerate transactions and provide the homebuyer with a transparent, best-in-class experience. By driving innovation and constantly evolving to meet the changing needs of the market, we strive to be the catalyst for the ecosystem of technology solutions in the digital age.

Our Technology

NLP teaches Localize systems to be intelligent, learn from experience and understand human language to create the only true AI real estate operating system. Built on a flexible infrastructure designed to be agnostic, ready to integrate with third-party systems to create an ecosystem of strategic partners and system integrators. Our image recognition system has analyzed >1 million images and counting, adding essential value to our data enrichment and customer profiling capabilities.

Our Leadership Team

Omer Granot

Omer Granot


Omer leads on a mission to be a client-first culture that builds proactive technologies that disrupt markets that lack innovation. Omer was named an Inman Power Player, among the most influential leaders in real estate. Previously, Omer was VP of growth at Via. He holds an MBA in Entrepreneurship & Innovation from MIT and a B.Sc. in Industrial Engineering & Management from Technion. Omer is a Board Member of Mifrasim-Sailing for Change and helmed an Israeli submarine as its executive office in the Israeli Navy.

Erez Yakoel

Erez Yakoel


Erez builds winning teams and ensures delivery of the best quality solutions and is passionate about leveraging deep technologies for LocalizeOS using machine learning, Natural Language Processing and big data to drive innovative solutions. Erez has received the fall 2022 GROWTHSPACE High Performer Award  In his previous role as VP of R&D at Cellebrite, he scaled R&D to 150 people and introduced new processes of end-to-end scrum. Cellebrite’s valuation at IPO (April 2021) was $2.4B. 

Julie Ohara

Julie O'Hara

VP Marketing

Julie is a leader who has built a successful track record executing GTM strategy, product management, offerings and brand positioning. Previously, VP Marketing at SupplyLogic, Senior Director GTM strategy at Microsoft Services, and Head of Marketing at Infosys. Julie comes from a startup background, having launched SaaS startups Kandy.io, eCare21, uReach and Edgeverve. Julie is a founding member of the network New York Women In Business for Good and is a contributing member to the Forbes Communications Council.

David Calderon

David Calderon

Chief of Staff

David is a cross-company phenom who streamlines processes and solves challenges in any department. He works to design and execute strategic initiatives that fuel LocalizeOS’ growth. His entrepreneurial and consultative approach includes two years at a software startup he co-founded as well as eight years managing audits and consulting projects for high-tech companies.

Although based in Israel, David’s obsession for Italy includes its cuisine, Serie A soccer, and hiking in the Italian Alps and Dolomites.


Roni Burrell

VP Product

Roni has joined LocalizeOS with a diverse background and over 20 years of experience leading tech-related disciplines, including investments, strategy, product management, design & user experience. Roni is passionate about teams that bring to the world delightful innovation.

Tal Kopel

Tal Kopel

General Manager, Israel

With full business responsibility for Madlan, our Israeli subsidiary, Tal has rebuilt internal teams to double the customer base, triple its revenue, and boost site traffic 60%. Madlan is now the Israeli market leader in real estate tech. Tal has 15+ years of sales, management, marketing, and digital experience, including at Israel’s top restaurant and delivery website. He is married with two lovely daughters. A true man of the sea, Tal surfs, scuba dives, and is a certified skipper.

Hadar Maissi

Hadar Maissi

VP Human Resources

Hadar heads our people front—no small feat with 140 employees across multiple countries. She brings a wealth of leadership experience in human resources that spans over 15 years. She previously led people and culture in various data-driven startups at different stages of scale and growth. When not finding LocalizeOS the talent it needs to expand, Hadar enjoys time with friends and family, and can’t miss a week without going to the beach.

Ehud Tzadok

Ehud Tzadok

VP Finance

A wiz with numbers, Ehud leads our finance team—charged with budgeting, payroll, and FP&A. Prior to LocalizeOS, he worked on funding transactions and auditing companies of all shapes and sizes, including those listed in the U.S., Germany, and Hong Kong, as a senior associate at PwC’s high-tech audit group. Ehud also served in the IDF intelligence corps. When not wrapped up in spreadsheets, he enjoys swimming, playing Magic: The Gathering, and spending quality time with his wife and two daughters.

We hire exceptional people