Headquartered in NYC, operating in NYC, D.C. Metro Region, Chicago and South Florida, with expansion to more major U.S. metros underway, LocalizeOS is building the most advanced Operating System for Real Estate. At LocalizeOS we believe that artificial intelligence has the power to transform the way real estate agents do business. By leveraging deep technologies, we help agents amplify their reach and create new opportunities. Whether it's connecting with more qualified buyers, streamlining their workflows, or scaling their business, we are dedicated to providing real estate agents and brokerages with the services they need to succeed. Real estate is not a level playing field. With LocalizeOS, you get an unfair advantage. You. Amplified.
Building the Future of Real Estate Technology
LocalizeOS delivers proactive technology solutions that amplify real estate agents’ potential to engage buyers at scale.
Our vision is to revolutionize the real estate industry by leveraging the latest technologies and partnerships to create the most inclusive and flexible operating system for real estate. We envision a world where real estate transactions are effortless. One where agents use proactive technology to accelerate transactions and provide the homebuyer with a transparent, best-in-class experience. By driving innovation and constantly evolving to meet the changing needs of the market, we strive to be the catalyst for the ecosystem of technology solutions in the digital age.
NLP teaches LocalizeOS systems to be intelligent, learn from experience and understand human language to create the only true AI real estate operating system. Built on a flexible infrastructure designed to be agnostic, ready to integrate with third-party systems to create an ecosystem of strategic partners and system integrators. Our image recognition system has analyzed >1 million images and counting, adding essential value to our data enrichment and customer profiling capabilities.
Our vision is to revolutionize the real estate industry by leveraging the latest technologies and partnerships to create the most inclusive and flexible operating system for real estate. We envision a world where real estate transactions are effortless. One where agents use proactive technology to accelerate transactions and provide the homebuyer with a transparent, best-in-class experience. By driving innovation and constantly evolving to meet the changing needs of the market, we strive to be the catalyst for the ecosystem of technology solutions in the digital age.
NLP teaches LocalizeOS systems to be intelligent, learn from experience and understand human language to create the only true AI real estate operating system. Built on a flexible infrastructure designed to be agnostic, ready to integrate with third-party systems to create an ecosystem of strategic partners and system integrators. Our image recognition system has analyzed >1 million images and counting, adding essential value to our data enrichment and customer profiling capabilities.
Our Values
We Work
Together
We Work Together
Relationships are key and we acknowledge that working together produces the best results, while also creating an engaging and motivating work environment. We apply this principle internally and externally when collaborating with our clients, cultivating relationships, and working hand in hand to ensure mutual success.
We
Own It
We Own It
We approach everything with proactivity and consistently go above and beyond. We are direct, almost to a fault, and we hold ourselves and each other accountable and deliver on our promises, prioritizing speed and actionable results. This creates a culture of trust and integrity across the company and with our clients.
We are
Humbly Confident
We are Humbly Confident
We face challenges head-on and approach complexity fearlessly while setting our egos aside. We choose our battles and are not afraid to fail fast while committing to learning from our mistakes. We humbly recognize that our clients’ achievements are intertwined with ours and we work diligently to support them, leveraging our expertise and resources to help them thrive.
We Embrace
Differences
We Embrace Differences
We thrive on pushing boundaries and do not accept the status quo. We don't dilly-dally or dither, and we celebrate and reward those who venture into uncharted territory, even if their initial endeavors falter. This pursuit of innovation, allows us to revolutionize the way houses are sold and make a lasting impact.
We are
Unapologetically Bold
We are Unapologetically bold
We celebrate and value the diversity of our people and our clients, fostering equality and equity in every aspect of our organization as we work to create a level playing field.
Our Values
We Work
Together
We Work Together
Relationships are key and we acknowledge that working together produces the best results, while also creating an engaging and motivating work environment. We apply this principle internally and externally when collaborating with our clients, cultivating relationships, and working hand in hand to ensure mutual success.
We
Own It
We Own It
We approach everything with proactivity and consistently go above and beyond. We are direct, almost to a fault, and we hold ourselves and each other accountable and deliver on our promises, prioritizing speed and actionable results. This creates a culture of trust and integrity across the company and with our clients.
We are
Humbly Confident
We are Humbly Confident
We face challenges head-on and approach complexity fearlessly while setting our egos aside. We choose our battles and are not afraid to fail fast while committing to learning from our mistakes. We humbly recognize that our clients’ achievements are intertwined with ours and we work diligently to support them, leveraging our expertise and resources to help them thrive.
We Embrace
Differences
We Embrace Differences
We thrive on pushing boundaries and do not accept the status quo. We don't dilly-dally or dither, and we celebrate and reward those who venture into uncharted territory, even if their initial endeavors falter. This pursuit of innovation, allows us to revolutionize the way houses are sold and make a lasting impact.
We are
Unapologetically Bold
We are Unapologetically bold
We celebrate and value the diversity of our people and our clients, fostering equality and equity in every aspect of our organization as we work to create a level playing field.
Leading Teams Leveraging Our Solutions
Leading Teams Leveraging Our Solutions
Leading Teams Leveraging Our Solutions
Our Leadership Team
Omer Granot
CEO
Omer leads on a mission to be a client-first culture that builds proactive technologies that disrupt markets that lack innovation. Omer was named an Inman Power Player, among the most influential leaders in real estate. Previously, Omer was VP of growth at Via. He holds an MBA in Entrepreneurship & Innovation from MIT and a B.Sc. in Industrial Engineering & Management from Technion. Omer is a Board Member of Mifrasim-Sailing for Change and helmed an Israeli submarine as its executive office in the Israeli Navy.
Julie O'Hara
VP Marketing
Julie is a leader who has built a successful track record executing GTM strategy, product management, offerings and brand positioning. Previously, VP Marketing at SupplyLogic, Senior Director GTM strategy at Microsoft Services, and Head of Marketing at Infosys. Julie comes from a startup background, having launched SaaS startups Kandy.io, eCare21, uReach and Edgeverve. Julie is a founding member of the network New York Women In Business for Good and is a contributing member to the Forbes Communications Council.
James Godwin
VP Sales
A technology fanatic, James believes that each customer deserves an amazing experience. With 15+ years of experience and a 5X Sales Leader, he has expertise across four industries including hospitality, digital advertising, cybersecurity, and real estate. James has maintained a cross-functional perspective through building teams in marketing, business development, and customer success. As an entrepreneur at heart, he saves some time to pursue his passion in real estate investment. James and his wife are kept on their toes by their two toddler boys and a large dog that James says qualifies as a small pony.
David Calderon
Chief of Staff
David is a cross-company phenom who streamlines processes and solves challenges in any department. He works to design and execute strategic initiatives that fuel LocalizeOS’ growth. His entrepreneurial and consultative approach includes two years at a software startup he co-founded as well as eight years managing audits and consulting projects for high-tech companies.
Although based in Israel, David’s obsession for Italy includes its cuisine, Serie A soccer, and hiking in the Italian Alps and Dolomites
Roni Burrell
VP Product
Roni has joined LocalizeOS with a diverse background and over 20 years of experience leading tech-related disciplines, including investments, strategy, product management, design & user experience. Roni is passionate about teams that bring to the world delightful innovation.
Erez Yakoel
VP R&D
Erez builds winning teams and ensures delivery of the best quality solutions and is passionate about leveraging deep technologies for LocalizeOS using machine learning, Natural Language Processing and big data to drive innovative solutions. Erez has received the fall 2022 GROWTHSPACE High Performer Award In his previous role as VP of R&D at Cellebrite, he scaled R&D to 150 people and introduced new processes of end-to-end scrum. Cellebrite’s valuation at IPO (April 2021) was $2.4B.
Hadar Maissi
VP Human Resources
Hadar heads our people front—no small feat with 140 employees across multiple countries. She brings a wealth of leadership experience in human resources that spans over 15 years. She previously led people and culture in various data-driven startups at different stages of scale and growth. When not finding LocalizeOS the talent it needs to expand, Hadar enjoys time with friends and family, and can’t miss a week without going to the beach.
Ehud Tzadok
VP Finance
A wiz with numbers, Ehud leads our finance team—charged with budgeting, payroll, and FP&A. Prior to LocalizeOS, he worked on funding transactions and auditing companies of all shapes and sizes, including those listed in the U.S., Germany, and Hong Kong, as a senior associate at PwC’s high-tech audit group. Ehud also served in the IDF intelligence corps. When not wrapped up in spreadsheets, he enjoys swimming, playing Magic: The Gathering, and spending quality time with his wife and two daughters.
Shannon Dodge
VP Customer Success
Shannon is a passionate Customer Success leader with 10+ years of experience leading high-performing teams and delivering exceptional client outcomes in Proptech. Shannon also has worked as an agent and in corporate roles at esteemed brokerages including Sotheby’s International Realty and Halstead Property, giving her unique insight into LocalizeOS’s customers and enabling her to provide tailor-made solutions. Shannon holds a B.S. in Management and Marketing from Georgetown University and lives in NYC with her husband and goldendoodle Charlie.
Tal Kopel
General Manager, Israel
With full business responsibility for Madlan, our Israeli subsidiary, Tal has rebuilt internal teams to double the customer base, triple its revenue, and boost site traffic 60%. Madlan is now the Israeli market leader in real estate tech. Tal has 15+ years of sales, management, marketing, and digital experience, including at Israel’s top restaurant and delivery website. He is married with two lovely daughters. A true man of the sea, Tal surfs, scuba dives, and is a certified skipper.
Our Leadership Team
Omer Granot
CEO
Omer leads on a mission to be a client-first culture that builds proactive technologies that disrupt markets that lack innovation. Omer was named an Inman Power Player, among the most influential leaders in real estate. Previously, Omer was VP of growth at Via. He holds an MBA in Entrepreneurship & Innovation from MIT and a B.Sc. in Industrial Engineering & Management from Technion. Omer is a Board Member of Mifrasim-Sailing for Change and helmed an Israeli submarine as its executive office in the Israeli Navy.
Julie O'Hara
VP Marketing
Julie is a leader who has built a successful track record executing GTM strategy, product management, offerings and brand positioning. Previously, VP Marketing at SupplyLogic, Senior Director GTM strategy at Microsoft Services, and Head of Marketing at Infosys. Julie comes from a startup background, having launched SaaS startups Kandy.io, eCare21, uReach and Edgeverve. Julie is a founding member of the network New York Women In Business for Good and is a contributing member to the Forbes Communications Council.
James Godwin
VP Sales
A technology fanatic, James believes that each customer deserves an amazing experience. With 15+ years of experience and a 5X Sales Leader, he has expertise across four industries including hospitality, digital advertising, cybersecurity, and real estate. James has maintained a cross-functional perspective through building teams in marketing, business development, and customer success. As an entrepreneur at heart, he saves some time to pursue his passion in real estate investment. James and his wife are kept on their toes by their two toddler boys and a large dog that James says qualifies as a small pony.
David Calderon
Chief of Staff
David is a cross-company phenom who streamlines processes and solves challenges in any department. He works to design and execute strategic initiatives that fuel LocalizeOS’ growth. His entrepreneurial and consultative approach includes two years at a software startup he co-founded as well as eight years managing audits and consulting projects for high-tech companies.
Although based in Israel, David’s obsession for Italy includes its cuisine, Serie A soccer, and hiking in the Italian Alps and Dolomites
Roni Burrell
VP Product
Roni has joined LocalizeOS with a diverse background and over 20 years of experience leading tech-related disciplines, including investments, strategy, product management, design & user experience. Roni is passionate about teams that bring to the world delightful innovation.
Erez Yakoel
VP R&D
Erez builds winning teams and ensures delivery of the best quality solutions and is passionate about leveraging deep technologies for LocalizeOS using machine learning, Natural Language Processing and big data to drive innovative solutions. Erez has received the fall 2022 GROWTHSPACE High Performer Award In his previous role as VP of R&D at Cellebrite, he scaled R&D to 150 people and introduced new processes of end-to-end scrum. Cellebrite’s valuation at IPO (April 2021) was $2.4B.
Hadar Maissi
VP Human Resources
Hadar heads our people front—no small feat with 140 employees across multiple countries. She brings a wealth of leadership experience in human resources that spans over 15 years. She previously led people and culture in various data-driven startups at different stages of scale and growth. When not finding LocalizeOS the talent it needs to expand, Hadar enjoys time with friends and family, and can’t miss a week without going to the beach.
Ehud Tzadok
VP Finance
A wiz with numbers, Ehud leads our finance team—charged with budgeting, payroll, and FP&A. Prior to LocalizeOS, he worked on funding transactions and auditing companies of all shapes and sizes, including those listed in the U.S., Germany, and Hong Kong, as a senior associate at PwC’s high-tech audit group. Ehud also served in the IDF intelligence corps. When not wrapped up in spreadsheets, he enjoys swimming, playing Magic: The Gathering, and spending quality time with his wife and two daughters.
Shannon Dodge
VP Customer Success
Shannon is a passionate Customer Success leader with 10+ years of experience leading high-performing teams and delivering exceptional client outcomes in Proptech. Shannon also has worked as an agent and in corporate roles at esteemed brokerages including Sotheby’s International Realty and Halstead Property, giving her unique insight into LocalizeOS’s customers and enabling her to provide tailor-made solutions. Shannon holds a B.S. in Management and Marketing from Georgetown University and lives in NYC with her husband and goldendoodle Charlie.
Tal Kopel
General Manager, Israel
With full business responsibility for Madlan, our Israeli subsidiary, Tal has rebuilt internal teams to double the customer base, triple its revenue, and boost site traffic 60%. Madlan is now the Israeli market leader in real estate tech. Tal has 15+ years of sales, management, marketing, and digital experience, including at Israel’s top restaurant and delivery website. He is married with two lovely daughters. A true man of the sea, Tal surfs, scuba dives, and is a certified skipper.
Our Leadership Team
Omer Granot
CEO
Omer leads on a mission to be a client-first culture that builds proactive technologies that disrupt markets that lack innovation. Omer was named an Inman Power Player, among the most influential leaders in real estate. Previously, Omer was VP of growth at Via. He holds an MBA in Entrepreneurship & Innovation from MIT and a B.Sc. in Industrial Engineering & Management from Technion. Omer is a Board Member of Mifrasim-Sailing for Change and helmed an Israeli submarine as its executive office in the Israeli Navy.
Julie O'Hara
VP Marketing
Julie is a leader who has built a successful track record executing GTM strategy, product management, offerings and brand positioning. Previously, VP Marketing at SupplyLogic, Senior Director GTM strategy at Microsoft Services, and Head of Marketing at Infosys. Julie comes from a startup background, having launched SaaS startups Kandy.io, eCare21, uReach and Edgeverve. Julie is a founding member of the network New York Women In Business for Good and is a contributing member to the Forbes Communications Council.
David Calderon
Chief of Staff
David is a cross-company phenom who streamlines processes and solves challenges in any department. He works to design and execute strategic initiatives that fuel LocalizeOS’ growth. His entrepreneurial and consultative approach includes two years at a software startup he co-founded as well as eight years managing audits and consulting projects for high-tech companies.
Although based in Israel, David’s obsession for Italy includes its cuisine, Serie A soccer, and hiking in the Italian Alps and Dolomites
James Godwin
VP Sales
A technology fanatic, James believes that each customer deserves an amazing experience. With 15+ years of experience and a 5X Sales Leader, he has expertise across four industries including hospitality, digital advertising, cybersecurity, and real estate. James has maintained a cross-functional perspective through building teams in marketing, business development, and customer success. As an entrepreneur at heart, he saves some time to pursue his passion in real estate investment. James and his wife are kept on their toes by their two toddler boys and a large dog that James says qualifies as a small pony.
Roni Burrell
VP Product
Roni has joined LocalizeOS with a diverse background and over 20 years of experience leading tech-related disciplines, including investments, strategy, product management, design & user experience. Roni is passionate about teams that bring to the world delightful innovation.
Erez Yakoel
VP R&D
Erez builds winning teams and ensures delivery of the best quality solutions and is passionate about leveraging deep technologies for LocalizeOS using machine learning, Natural Language Processing and big data to drive innovative solutions. Erez has received the fall 2022 GROWTHSPACE High Performer Award In his previous role as VP of R&D at Cellebrite, he scaled R&D to 150 people and introduced new processes of end-to-end scrum. Cellebrite’s valuation at IPO (April 2021) was $2.4B.
Hadar Maissi
VP Human Resources
Hadar heads our people front—no small feat with 140 employees across multiple countries. She brings a wealth of leadership experience in human resources that spans over 15 years. She previously led people and culture in various data-driven startups at different stages of scale and growth. When not finding LocalizeOS the talent it needs to expand, Hadar enjoys time with friends and family, and can’t miss a week without going to the beach.
Ehud Tzadok
VP Finance
A wiz with numbers, Ehud leads our finance team—charged with budgeting, payroll, and FP&A. Prior to LocalizeOS, he worked on funding transactions and auditing companies of all shapes and sizes, including those listed in the U.S., Germany, and Hong Kong, as a senior associate at PwC’s high-tech audit group. Ehud also served in the IDF intelligence corps. When not wrapped up in spreadsheets, he enjoys swimming, playing Magic: The Gathering, and spending quality time with his wife and two daughters.
Shannon Dodge
VP Customer Success
Shannon is a passionate Customer Success leader with 10+ years of experience leading high-performing teams and delivering exceptional client outcomes in Proptech. Shannon also has worked as an agent and in corporate roles at esteemed brokerages including Sotheby’s International Realty and Halstead Property, giving her unique insight into LocalizeOS’s customers and enabling her to provide tailor-made solutions. Shannon holds a B.S. in Management and Marketing from Georgetown University and lives in NYC with her husband and goldendoodle Charlie.
Tal Kopel
General Manager, Israel
With full business responsibility for Madlan, our Israeli subsidiary, Tal has rebuilt internal teams to double the customer base, triple its revenue, and boost site traffic 60%. Madlan is now the Israeli market leader in real estate tech. Tal has 15+ years of sales, management, marketing, and digital experience, including at Israel’s top restaurant and delivery website. He is married with two lovely daughters. A true man of the sea, Tal surfs, scuba dives, and is a certified skipper.
Seamless Integration with
Seamless Integration with
