Frequently Asked Questions
LocalizeOS is not a lead generation platform. Our focus is on empowering agents to convert existing leads from every acquisition channel possible - be it social media, referral, Zillow, Relator.com, etc.
LocalizeOS aims to empower agents to meaningfully communicate with all of their leads. The reality is that as an agent you probably touch hundreds of people throughout the year but convert only a handful of them to closed deals (between 0.4-1.2% according to NAR statistics). It’s humanly impossible to communicate with all of these people and also manage your business. That’s why oftentimes agents just lose touch resulting in those leads transacting with another agent that was there at the right time and place. Leveraging artificial intelligence and natural language processing, we solve this problem for you. We pull you back to the process only once a buyer is ready to see a place, eliminating your need to profile, qualify, nurture and send out potential listings.
Let me shed some light on how the process works: We start by receiving a batch of leads from you - this can be achieved through integration to your CRM, lead gen source or via a simple file upload You can send us all leads or a portion, and while we usually advise partners to send all leads, we also understand that if you have leads that are already engaged with agents, it may not make sense to send these and so usually partners send us leads that they would otherwise not actively work on (recent leads that you spoke to and do not think will convert, low price point leads, and old leads) We then ingest these leads into our system and Hunter (our AI) reaches out to them via a text message to start the process We cover lead qualification, user profiling (collecting preferences, timeline, budget, and everything else), smart matching (specific listing recommendation by user preferences) and ongoing engagement Our process relies heavily on advanced AI and NLP/NLU technology which allows for daily, personalized, and tailored communications to each and every buyer, based on her/his specific preferences and stage in the homebuying process Once the buyer hits the engagement trigger we decide on which can be as quick as “buyer is again engaged” or advanced as “buyer completed user profiling and has a specific listing they would want to visit”, we match them back to your brokerage to the specific agent you decide and continue to support both parties until the deal is done.
To optimize our reach out and increase conversion rates we recommend sending us the following information on each lead you wish LocalizeOS to process: Name; Phone Number; Email; Zip Code of the area the lead is interested in; Property the lead showed interest in; Any additional information you have will be great but is not obligatory.
While “fresh” leads have higher chances of conversion, some of our partners see much value in providing LocalizeOS with their slightly older leads, as we've successfully converted leads as old as 17-24 months. Our recommendation would be to let us process all leads that you feel you do not have capacity or intent to engage with anymore, be it a new lead you’ve just received and think is not ready to buy yet or a 3 years old lead that fell through the cracks.
This depends and is subject to the brokerage/agent’s decision. What we've found to work best is to reach out as "Hunter" and focus on the match and next steps vs.. "we're reaching out on behalf of XX". Once they get to the point of a match, we definitely prepare them, introduce the brokerage/agent back and make sure communications are smooth. If the brokerage/agent have specific leads they have acquired who they think it will be valuable to reach out to on their behalf (referrals, etc.), then they can flag these in the file and LocalizeOS would customize the messaging to them specifically to say "This is Hunter, reaching out on behalf of [Brokerage/Agent’s name]".
When Hunter is unable to smart-match a user with properties since they chose too many constraints, we let them know that there is no supply that meets their search criteria. In addition, this will automatically trigger our search relaxation algorithm, so Hunter will ask the buyer if they would be open to also search in adjacent neighborhoods, change some additional search criteria (e.g. offer a listing slightly exceeding budget) while noting it as part of the text.
When we see a home-buyer is ready to buy, we send you or your team member (this can be pre-designated, based on your decision), an email and a text with the details of the lead and the property they were interested to see as well as a link to LocalizeHQ where you can see the entire communication flow. Agents that downloaded our LocalizeHQ app (iOS only at this point) will also receive notifications via the app. Then once you confirm we match between the agent and the home-buyer via email and a proxy number where all communications are facilitated by a Localize representative to assure smooth transaction and continued data flow for both parties.
The factors we consider when handling back a lead to you really depend on you. Usually we trigger a lead pass when we've established a user profile, engaged with the home- buyer and he also indicated his willingness to schedule a showing for one/many properties. However, we can also trigger a lead pass when someone just likes a specific listing or shows initial interest.
When a leads is handed back to you, we send you an email with the full buyer information and search profile inclusive of: Budget Bedrooms Baths Area Home type Monthly fees Amenities - must have Amenities - nice to have Desired square footage Mortgage Pre Approval info Buyer type [first time/home owner] Wants to sell Investor Timeline for buying Started seeing places in person Commute needs Property of interest Buyer shortlist listings A chat log of our conversations with the buyer. Here’s a link to a complete buyer profile delivered to an agent. It's important to mention that we're currently working on our partners' portal where you will be able to login and see all of the engagement of the leads you gave us for nurture in real time.
Once someone passes the criteria we define for lead passing- we immediately introduce between you two. First we reach out to you with all the data and then make the Intro.
All other services, offer automation of things that one would want to do manually, but without the “smarts'' behind them. Things like setting an automated text/followup email as part of a drip campaign for site visitors or after they click on a favorite property. It’s the mechanical part of automation - a “one size fits all”. What LocalizeOS offers is different because it’s AI driven. When we get a lead from you and put them in the system, Hunter starts to talk to them. As the lead replies, a unique user profile is built (based on clicks on recommendations we share, their response, etc.). At this point Hunter continues to engage with them and each lead receives a tailored action that we believe is most likely to push him further down the funnel. For example
We’re in the process of integrating into several CRM solutions with our current partners. Reach out to us to learn more.
No! We never share your leads with other parties. Your leads are yours. When we end up nurturing them or if you decide to retire a lead, the information goes back to you.
LocalizeOS' Customer Success Managers are highly skilled professionals who are highly familiar with the NYC real estate market. Most of the team are actually licensed real estate agents salesperson in New York with previous experience in closing deals in leading brokerages and other real estate technological companies alums)
Our motto is to be fair to our partner agents, thus our policy is “First come - First served”. All agents can upload leads to LHQ but if multiple agents assign a lead for Hunter to nurture, we will manage the lead for the first agent who did so - this is why we encourage all agents to integrate their lead generation sources and CRMs to LHQ and be quick to pass the leads that they are not meaningfully engaged with.
Most service our there that are focused on lead nurturing and are based on setting predetermined search criteria and once relevant listings are available these are automatically sent out to the user. A more advanced version of this is a chatbot service that is based on predetermined flow with very strict ability to respond. While this saves the time of re-entering search criteria and users that adhere to the flow it’s only a partial solution. The reality is that real estate search is an evolving process with built in constraints (neighborhood, type of home, budget, amenities, etc.). It’s not designed to live under a strict, structured - decision tree like questions process. Hunter addresses this exactly, it leverages Natural Language Processing (NLP) and AI to create a fluid conversation that’s unstructured and empathic to the user’s needs. It communicates constraints, suggests the relaxation of which to unlock more relevant options and most importantly, uses both explicit and implicit behavior analysis. For example, a user can text Hunter their preferences, like/dislike a listing, spend time on a specific listing, picture of an amenity and this information will be leveraged to: a) spark a conversation (“...i’ve noticed you opened 72 out of the 120 listings we’ve shared, all of which were 3bd./had a fireplace/we’re 3rd floor and up, Is this a must for you?”); b) further distill the user’s preferences (assuming the AI picks up that a user spends most of their time on listings with hardwood floors and likes them, it will automatically add that as a desired amenity and upon sending the next listing, will prioritize the preview picture to have hardwood floors). PS. Scope Realty were previously disappointed Luke users who transitioned to Hunter.
While we do not hide the fact that Hunter is a smart conversational engine (if asked specifically it would respond), the conversation with Hunter feels very humane (actually have examples for people texting with it like a human being and Hunter responding). When we first communicate with the buyer, Hunter introduces himself as Hunter from LocalizeOS on behalf of the agent that uploaded the lead (and the brokerage name).
The LocalizeOS Hunter service is currently focused on home-buyer leads. With respect to Rental - we have a special flow aimed to convert past renters to current buyers (few teams are already leveraging it with great success). We are also in the process of adapting the service also for renters. You can sign up here for the waiting list to be one of Hunter for rent beta users and to get updates on the availability of the service.
LocalizeOS can help you multiply the number of opportunities for closing a deal by roughly 3-4X.