In April we hosted a webinar with Matthew Kan, CMO of Luxury Listings, and discussed strategies for agents to confidently advertise on Meta. We covered a lot of ground, discussing how much agents should spend per month on lead generation ads, the best-performing creative, and how to integrate those leads with the LocalizeOS platform to nurture them into transacting buyers. Watch the webinar below:
Key Takeaways
The Power of Meta Advertising for Real Estate Agents
The webinar kicked-off with a discussion on the advantages of advertising on Meta, emphasizing the platform’s immense potential to reach targeted audiences. When it comes to investment, a real estate agent should be prepared to spend a minimum of $1,000 a month on their lead gen ads to see significant results. This budget is not just a blind investment but is strategically split across various campaigns, employing A/B testing to determine which ads yield the best returns, whether they’re geared towards buyers or sellers.
1. Making the Most of Your Ads
A real estate ad must stand out, offering more than just a face to the name—it needs a story, a hook, and a reflection of the agent’s unique selling points. We suggest working with a videographer to produce engaging content that can significantly boost conversion rates, over a static photo.
Don’t forget the importance of ticking the “Special Ad Category” for housing to avoid being penalized by Meta and finesse your ad copy so that your message resonates with your desired audience.
2. Crafting the Perfect Audience
Creating a custom audience is pivotal, with options ranging from geographic targeting to pinpointing specific demographic characteristics and interests. In general, your audience size should ideally be between 500,000 to 1,000,000 users to ensure a satisfactory ROI.
3. Scheduling and Budgeting
When it comes to budgeting and scheduling, set a start and end date for your ads to avoid unintended expenses and use the estimated daily results as a gauge for the potential reach and success of your campaign.
4. The Role of AI in Nurturing Leads
With an effective ad campaign on Meta, the next challenge is nurturing those cold leads into a buyer who trusts and likes you and wants to transact. This is where we step in. LocalizeOS’s Hunter seamlessly integrates with Meta and begins messaging your new buyer leads immediately via SMS text thus ensuring an immediate, personalized follow-up.
We often tout the significance of “speed to lead”—the faster you engage with a lead, the higher the chances of conversion. With Hunter, the moment a potential buyer fills out a form, the AI begins a conversation, categorizing their home preferences and budget and setting the stage for a handover to the agent when the buyer is ready to tour homes. The synergy between AI and the agent is crucial. The LocalizeOS home-buying advisor team oversees the AI’s interactions, ensuring that the communication remains fluid and personable.
In Conclusion
By integrating Meta-advertising with AI, real estate agents can significantly increase their lead generation while ensuring every new lead is immediately followed up with and meticulously nurtured. When implemented strategically, this combination can be a game changer for a real estate agent’s business and bottom line.