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AI is transforming industries and real estate is no exception. As a real estate agent, integrating it into your workflow can significantly enhance your efficiency, improve your relationships with clients, and give you a competitive edge. Below are eight essential AI tools you should be leveraging to stay ahead in the real estate game.


1. ChatGPT

ChatGPT is a powerful AI tool that can assist agents in numerous ways. It works like a messaging chatbot where you feed it information and it spits out answers. From drafting emails to scripting your next listing video and captioning your ‘Just Sold’ social posts, ChatGPT helps you save time and maintain a professional tone in all your client communications.


  • Automated Writing: Generates content for emails, listings, video ideas, and social media.
  • Client Interaction: Handles common client queries and provides instant responses.
  • Customization: Adapts to your style and preferences over time.

Pricing: ChatGPT offers a free tier with basic features, while advanced functionalities are available in their pro plan starting at $20 per month.


2. HouseCanary

HouseCanary is an AI-powered platform designed to provide accurate real estate valuations and market insights. It uses advanced analytics to help agents make informed decisions about property investments.


  • Accurate Valuations: Utilizes AI to provide precise property valuations.
  • Market Analysis: Offers comprehensive market reports and trends.
  • Investment Tools: Helps identify profitable investment opportunities.

Pricing: HouseCanary offers a subscription-based model starting at $149 per month.


3. Tom.AI

Tom.AI is an AI-driven virtual assistant created by real estate icon and coach Tom Ferry that’s specifically tailored for real estate agents. It manages your workflow and helps you save time, automating tasks such as scheduling appointments, managing leads, and sending follow-up emails.


  • Lead Management: Tracks and manages leads efficiently.
  • Automated Scheduling: Handles appointment bookings and reminders.
  • Follow-Up Emails: Sends personalized follow-up emails to clients.

Pricing: Tom.AI’s pricing starts at $50 per month.


4. Virtual Staging AI

Virtual Staging AI allows agents to create stunning, digitally staged property images. This tool uses AI to add furniture and décor to empty rooms, helping your buyers visualize the property’s potential, without the additional staging costs. 


  • Realistic Staging: Adds lifelike furniture and décor to your listing photos.
  • Customization: Offers a variety of styles and layouts.
  • Fast Turnaround: Provides staged images within 24-48 hours.

Pricing: Virtual Staging AI charges per image, starting at $29 per photo.


5. Opus Clip

Opus Clip is revolutionizing the way real estate professionals create and share video content. This AI-powered tool simplifies the video editing process, transforming lengthy video recordings into concise, engaging clips that are perfect for social media, marketing, and client communications.


  • Automated Editing: Utilizes AI to detect key moments in your videos, automatically creating short, impactful clips.
  • Customizable Templates: Offers a range of templates tailored for real estate marketing, making it easy to add branding elements and captions.
  • Social Media Integration: Optimizes clips for various social media platforms, ensuring they are perfectly formatted for engagement on Instagram, Facebook, TikTok, and more.

Pricing: Opus Clip offers a range of plans to suit different needs. The Basic plan starts at $19 per month, while the Professional plan, with advanced features and additional storage, is available for $49 per month. 


6. Canva

While not new to the scene, Canva is a user-friendly design tool that recently incorporated AI to help users create professional marketing materials easier and faster. Canva’s Magic Studio (the name of their AI tool) helps users generate a first draft by sharing ideas, find the right words with copywriting, and create custom content in seconds. From brochures to social media graphics, Canva makes design accessible.  


  • Template Library: Access to thousands of customizable templates.
  • Brand Kit: Maintains brand consistency across all materials.
  • Text to Image: Generate stunning visuals from text prompts using AI. Perfect for creating unique designs quickly.
  • Magic Resize: Instantly resize designs to fit different formats and platforms without losing quality.
  • Background Remover: Remove backgrounds from images with a single click, making photo editing straightforward.
  • AI Presentation Maker: Create engaging presentations automatically by inputting key points and letting the AI do the rest.
  • Magic Write: An AI writing assistant that helps generate content, including blog posts, social media captions, and more.

Pricing: Canva offers a free plan with basic features, while the Pro plan costs $12.95 per month. They also have an Enterprise Plan, which offers custom pricing for businesses needing enhanced collaboration tools, dedicated support, and advanced security features.


7. Beautiful.AI

Beautiful.AI is an AI-driven presentation tool that helps real estate agents create stunning presentations quickly. It ensures that all slides are professionally designed and visually appealing.


  • Smart Templates: AI-generated templates for various presentation types.
  • Automated Design: Ensures consistency and visual appeal.
  • Collaboration Tools: Allows team collaboration on presentations.

Pricing: Beautiful.AI offers a Pro plan starting at $12 per month.


8. LocalizeOS

LocalizeOS is an AI-powered lead nurture system. Agents upload their buyer leads into the system and the product’s powerful AI, aptly named Hunter, engages and nurtures leads with personalized, two-way, SMS texts. LocalizeOS helps real estate agents connect with more qualified buyers, streamline workflows, and scale their business.


  • AI-Powered Property Search: Leverage artificial intelligence to provide buyers with personalized property recommendations based on their unique preferences. 
  • Two-Way Personalized Text Conversations: Engage your entire database of buyers at the same time with an interactive, AI-driven conversation that guides them through the home searching process and answers their questions in real-time.
  • Machine Learning Algorithms: Advanced machine learning analyzes market trends, predicts property values, and identifies investment opportunities on behalf of you and your buyers. 

Pricing: Starting at $249 per month per agent, a team plan starts at $749 for five agents, and customized pricing for large teams and brokerages. 


The AI Adoption Is Here 

As the real estate industry continues to evolve, integrating AI tools into your daily operations can transform the way you conduct business. The tools listed above—ChatGPT, HouseCanary, Tom.AI, Virtual Staging AI, Opus, Canva, Beautiful.AI, and LocalizeOS—are designed to enhance your efficiency, streamline your workflow, and improve client interactions. By leveraging these advanced technologies, you’ll not only save time and resources but also provide a superior service to your clients.

At LocalizeOS, we firmly believe in the transformative and limitless potential of artificial intelligence built for real estate. By leveraging deep technologies and machine learning algorithms we empower real estate agents, teams, and brokers to amplify their reach beyond human capabilities and scale to new heights. Recognizing the inherent disparities in real estate, LocalizeOS provides you with an unparalleled advantage. It’s You. Amplified.

Stay ahead of the curve by scheduling a demo today. 

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